Trademark Symbol Keyboard — Type ™ ® ℠ on Any Device

Trademark symbols protect your brand. Whether you're writing a business document, building a website, or filing a trademark application, you need to know how to type ™, ®, and ℠ quickly. This guide covers every keyboard shortcut for trademark symbols on Windows, Mac, iPhone, Android, and in popular applications.

Quick Copy-Paste Trademark Symbols

Copy any trademark symbol below and paste it where you need it:

When to Use Each Trademark Symbol

These symbols have distinct legal meanings. Using the wrong one can cause confusion or even legal issues:

• ™ (Trademark): Use for any brand name, logo, or slogan you claim as a trademark — registered or not. No registration required. It signals "I consider this my brand."
• ® (Registered Trademark): Use only for trademarks officially registered with the USPTO (or your country's trademark office). Using ® without registration is illegal in some jurisdictions.
• ℠ (Service Mark): Same as ™ but specifically for services (not goods). A restaurant chain, consulting firm, or streaming service would use ℠ instead of ™. In practice, most businesses just use ™.
• © (Copyright): Different from trademarks — protects creative works (books, music, art, code), not brands.

Trademark Symbol Shortcuts for Windows

Alt Code Method

Make sure Num Lock is on, then hold Alt and type the code on your numeric keypad:

Windows Emoji Picker

Press Win + . to open the emoji picker. Type "trademark" or "registered" to find ™ and ®. This works in any application on Windows 10 and 11.

Microsoft Word AutoCorrect

Word automatically converts certain text shortcuts into trademark symbols:

• Type (tm) or (TM) — Word auto-converts to ™
• Type (r) or (R) — Word auto-converts to ®
• Type (c) or (C) — Word auto-converts to ©

This AutoCorrect feature works in Word, Outlook, and PowerPoint by default. If it's not working, check File > Options > Proofing > AutoCorrect Options.

Trademark Symbol Shortcuts for Mac

Mac has dedicated keyboard shortcuts for trademark symbols that work in every application:

Mac shortcuts are much simpler than Windows — no numpad needed. Option + 2 gives you ™ and Option + R gives you ®. These work in Pages, Word, browsers, email, and every text field.

Trademark Symbol on iPhone and iPad

iOS has built-in shortcuts for trademark symbols:

• ™ — Type "tm" and it may auto-suggest. If not, go to Settings > General > Keyboard > Text Replacement and add "™" as the phrase with "tm" as the shortcut
• ® — Long-press the R key on the keyboard. A popup appears with ® as an option
• © — Long-press the C key on the keyboard
• Emoji picker: Switch to the emoji keyboard and search "trademark"

Trademark Symbol on Android

Android users can access trademark symbols through:

• Gboard: Long-press the T key for ™, or the R key for ® (depending on your keyboard layout)
• Symbols keyboard: Tap ?123 then =\< to find trademark symbols
• Personal dictionary: Add "tm" → "™" and "reg" → "®" in Gboard settings > Dictionary > Personal dictionary
• Copy-paste: Copy ™ or ® from this page

Trademark Symbols in HTML

For websites, use these HTML entities:

Trademark Symbols in Popular Applications

How to Style Trademark Symbols

Trademark symbols should be superscripted for proper formatting. In HTML, wrap them in a <sup> tag:

• Brand<sup>&trade;</sup> renders as Brand^™
• Name<sup>&reg;</sup> renders as Name^®

In CSS, you can use font-variant-position: super or vertical-align: super; font-size: smaller to achieve the same effect without HTML tags.

In Word, the AutoCorrect feature automatically superscripts ™ and ® when you type (tm) or (r). If it doesn't, select the symbol and press Ctrl + Shift + = (Windows) or Cmd + Shift + = (Mac) to superscript it.

Trademark Symbol Best Practices

• Use ™ for unregistered trademarks and ® only for registered ones
• Place the symbol immediately after the trademarked name, in superscript
• Include a trademark notice on first use: "Brand™ is a trademark of Company Inc."
• Be consistent — use the same symbol throughout a document
• On websites, include trademark notices in the footer
• Don't use ® unless the trademark is actually registered — it's a legal requirement, not a suggestion

Frequently Asked Questions

What is the keyboard shortcut for the trademark symbol?

On Windows, hold Alt + 0153 for ™ and Alt + 0174 for ®. On Mac, press Option + 2 for ™ and Option + R for ®. In Microsoft Word, you can also type (tm) or (r) and Word auto-converts them.

What is the difference between ™ and ®?

™ means you claim the name as a trademark — anyone can use it. ® means the trademark is officially registered with a government trademark office (like the USPTO). You can only use ® after registration is approved. Using ® without registration is illegal in some countries.

How do I type the service mark symbol ℠?

The service mark ℠ doesn't have a simple keyboard shortcut on most systems. On Windows, try Alt + 8480 on the numpad. On Mac, open the Character Viewer (Ctrl + Cmd + Space) and search "service mark." You can also copy ℠ from this page.

Does (tm) auto-correct in Google Docs?

No, Google Docs doesn't auto-correct (tm) by default like Word does. You can set up a substitution manually: go to Tools > Preferences > Substitutions and add "(tm)" → "™". Alternatively, use Insert > Special Characters and search for "trademark."